Are you interested to visit factories and learn manufacturing with an Insider? Is now a good time to learn more about my fashion start-up internship in Vietnam?
Throughout the year I work with interns to give them a Vietnam Insider view of life and business in Vietnam. In return they contribute to my mission which is advising fashion start-ups and promoting the Vietnam garment industry.
Allow me to introduce you to the Vietnam Insider team members both past and present that participated in a fashion start-up internship in Vietnam.
Learn more about:
Digital Marketing Internship
Video Production Internship
Fashion Start-up Internship
Twice a year I invite three to five interns to join me, learn and spread my Vietnam garment industry expertise around the world.
The Team Jan - June 2020
Fashion Start Up Internship in Vietnam
Currently I am only selling 5 books per week. That’s with no marketing. Our challenge is to develop a marketing plan to increase the # of books sold each week. Books sold will generate income AND lead to consulting and lead generation services. That is what the fashion start up internship in Vietnam is all about.
Why is the business plan my main focus? In fact the business plan itself is just a mental exercise to learn from. The plan will “be” Amaia’s plan. If she chooses to execute the plan one day, great. If not that is ok too. The value is: methodically documenting the step by step process of creating a fashion brand business plan. The value is documenting each step in a video, podcast and blog post to use for marketing my books and promoting Vietnam Insider brand.
One of my big messages to my audience is: plan before you jump. Question: if you go Scuba Diving or Sky Diving or Bungie Jumping do you just do it or do you mentally study and practice many hours before you jump in the water, jump out of the plane or jump off the bridge? Is starting a business any different? How many people do you know that started a business without writing a proper business plan? I believe 90% of start-ups don’t write business plans Why? Because it’s frickin’ hard. So, we are going to do it step by step, record the process and record the lessons learned. We will get input from industry experts. By the end of six months we will create quality content that will offer great value to fashion start-ups around the world. I hope to guide and inspire start-ups to write business plans.
The link between selling my books and writing a business plan is: for every video, podcast and blog post we do, we will be promoting my books at the end of each piece of content. The fashion start up internship in Vietnam is focused on learning how to market and sell.
As soon as they get off the plane we will do an all day team photoshoot
Having great pictures to tell our fashion start up internship in Vietnam story is one key to success in marketing online. As soon as all interns are here we will spend one day to visit some sites around the city and go camera crazy. The goal is to get some great photos individually and as a group. We will write a story about the six month journey we are about to embark on. We will introduce each team member and talk about our goals during the internship on video. We will use the photos to compliment the content. We will create a webpage as well as several posts on social media.
We will maximize the power of LinkedIn
LinkedIn is my strongest social media platform and I plan to go from good to great with the interns as rocket boosters. First we need to review their existing profiles and get them from 8/10 to 10/10. Then we need to add each intern to my Vietnam Insider company page as staff. Then we need to set goals for each of us. For example, if you have 100 connections today, by the end of six months I challenge the interns to have 1,000 connections. The key is to connect with people that are my target customers (short term strategy) and connect with people who are their targets after the internship (long term strategy.) Finally I will teach the interns my standard operating procedure for posting on Linkedin to build my network and grow the brand. LinkedIn is one of many social media platforms the fashion start up internship in Vietnam hyper-focuses on.
Using these two social media platforms is not optional and we will master them within six months. We will be doing daily stories to share interesting things we learn. We need to develop a story telling routine that becomes second nature and fun to do. We need to think about how to maximize the reach of each story. We must glorify our listeners by inundating them with valuable information.
Marketing philosophy in the digital age
I am a strong believer in giving before receiving. We apply this philosophy during the fashion start up internship in Vietnam. In digital marketing we have to give a lot before we can try to get a sale. In other words the customer is king and the content we create must add value to their lives. Only then will they appreciate us and want to reciprocate somehow. A good example to follow is Neil Patel. Every video he makes contains valuable tips and resources. My plan is to do “giving” posts each Monday / Tuesday / Wednesday / Thursday and then each Friday “ask for the sale”. Our Friday post will be a straight forward advertisement: “Hey! Buy Chris's books."
Fashion start up internship in Vietnam bet!
In six months, which marketing channel sells the most books?
Before we kick off our marketing campaign, we will spend hours discussing which channel is the best channel to sell my books. Each intern must predict which channel will be the best and explain why. Then we need to figure out how to keep score.
Below is the list of channels to choose from. We have to figure out how to efficiently deliver the content we create to all these channels. And we need to figure out how to reverse engineer the original source of each book sale. Not easy.
Organic Search: www.fashion-start-up-consultant.com
Organic Search: www.vietnaminsider.net
Organic Search: Google My Business
Remind me to talk about the difference between these two websites
I found them both by googling “fashion startup consultant"
Fashion start up internship in Vietnam software
Amaia: you will be using Live Plan to write your Business Plan: https://youtu.be/KTBh2LKoEdk
Amaia: you will be using NoCRM to track leads and sales. https://youtu.be/u4oWcnXnslc
Mathilda: you will be using GSuite and Google Marketing Platform tools:
Display & Video 360
Search Ad 360
Raphael you will be using:
Screenflow to edit videos
Garageband to edit Podcasts
I will be in using:
My Best Advice
Value of a Tech Pack
27 Decision Points
Bill of Materials
Example Tech Packs
Tech Pack Software
Graphic T Factory
Bra Cup Producer
Contact me today!
1. Which styles do you want to manufacture first?
2. Do you have tech packs?
3. Do you have any special factory requirements?
4. Have you produced before? If yes, then in what country?
5. What quantity per style per color do you order?
6. Does your company have a website?
7. Do you want to work with an agent or directly with the factory?
8. Do you plan to visit Vietnam?
Fashion Start-up Consultant
Ho Chi Minh City, Vietnam
Author and Dad
Services I Offer
Sewing Factory Introductions by Email
Garment Factory Visits
Tech Pack and Sample Creation
Fashion Start-up Business Planning